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The authors note that the goal of maximizing the market value of the firm may be more appropriate than maximizing short-run profits because:
Technology
The application of scientific knowledge for practical purposes, especially in industry, where it encompasses processes, designs, and tools.
Interest Groups
Organizations formed to influence public policy and decision-making in favor of specific interests or causes.
Methods
Systematic ways or approaches used to accomplish a task, conduct research, or solve a problem.
Information Campaigns
Efforts to inform or influence public opinion through the dissemination of specific information, often used in political or marketing contexts.
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