Examlex
Which of the following statements demonstrates an understanding of the importance of sunk costs for decision making? I. "Even though I hate my MBA classes, I can't quit because I've spent so much money on tuition."
II) "To break into the market for soap our firm needs to spend $10M on creating an image that is unique to our new product. When deciding whether to develop the new soap, we need to take this marketing cost into account."
Dissonance Theory
A psychological model proposing that inconsistency among beliefs, attitudes, or behaviors creates discomfort leading to an alteration in one of them to reduce the dissonance.
Allness
A communicative error assuming one knows all there is to know about a particular subject, therefore oversimplifying complex entities or experiences.
Words Are Arbitrary
The concept that the meanings attached to words are not inherently linked to their phonetic expressions but are agreed upon by users of the language.
Static Evaluation
Viewing people or situations as unchanging, and failing to recognize that change occurs over time.
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