Scenario 5.3: Wanting to Invest in the Computer Games Industry, You Select

question 144

Multiple Choice

Scenario 5.3:
Wanting to invest in the computer games industry, you select Whizbo, Yowzo and Zowiebo as the three best firms. Over the past 10 years, the three firms have had good years and bad years. The following table shows their performance:

-Refer to Scenario 5.3. Based on the 10 years' past performance, rank the companies' expected revenue, highest to lowest.

• A) Whizbo, Yowzo, Zowiebo
• B) Whizbo, Zowiebo, Yowzo
• C) Zowiebo, Yowzo, Whizbo
• D) Zowiebo, Whizbo, Yowzo
• E) Zowiebo, with Whizbo and Yowzo tied for second

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Definitions:

Prestige Price

A pricing strategy where prices are set higher than average to create a perception of the product being exclusive or of superior quality.

Customary Pricing

A pricing method based on traditional prices for goods and services, often influenced by consumer expectations or market history.

Fixed-price

An agreement where the price of a product or service is set and not subject to change.