Last Year, on Advice from Your Sister, You Bought Stock

question 78

Multiple Choice

Last year, on advice from your sister, you bought stock in Burpsy Soda at $100/share. During the year, you collected a $2 dividend and then sold the stock for $120/share. You experienced a:

• A) dividend yield of 9%.
• B) dividend yield of 20%.
• C) dividend yield of 11%.
• D) total return of 20%.
• E) total return of 22%.

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Definitions:

Information Collected

Refers to the data gathered from various sources for the purpose of analysis, decision making, or strategic planning.

Marketing ROI

The return on investment from marketing activities, calculated by dividing the profit generated from marketing by the costs associated.

Measurement Technologies

Tools and systems used for determining the magnitude, quantity, or capacity of physical attributes or performance.

Marketing Spending

The total expenditure by a company on marketing activities, including advertising, promotions, and other strategies to increase sales.