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Tom Wilson is the operations manager for BiCorp, a real estate investment firm. Tom must decide if BiCorp is to invest in a strip mall in a northeast metropolitan area. If the shopping center is highly successful, after tax profits will be $100,000 per year. Moderate success would yield an annual profit of $50,000, while the project will lose $10,000 per year if it is unsuccessful. Past experience suggests that there is a 40% chance that the project will be highly successful, a 40% chance of moderate success, and a 20% probability that the project will be unsuccessful.
a. Calculate the expected value and standard deviation of profit.
b. The project requires an $800,000 investment. If BiCorp has an 8% opportunity cost on invested funds of similar riskiness, should the project be undertaken?
Functional Analysis
A study aimed at understanding the purpose or role of an entity or behavior within a system, often used in psychology to understand the causes of behavior.
Functional Fixedness
Functional fixedness is a cognitive bias that limits a person to using an object only in the way it is traditionally used, which can hinder the solving of new problems.
Positive Transfer
The beneficial effect of past learning on the acquisition of new knowledge or skills.
Means-end Analysis
A problem-solving technique that involves breaking down a problem into smaller, more manageable parts to achieve a desired goal.
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