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Figure 5.2.3
-The individual pictured in Figure 5.2.3:
Behavioral Economists
Economists who study how psychological, social, cognitive, and emotional factors affect economic decisions of individuals and institutions.
Rational Calculations
The process of making decisions based on logical reasoning and quantitative analysis to achieve the most favorable outcome.
Heuristics
Mental shortcuts or rules of thumb that simplify decision-making processes, often utilized in situations involving uncertainty or complexity.
Mental Resources
Cognitive capabilities and emotional resilience an individual can draw upon to perform tasks or face challenges.
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