________ Involves Choices About Distributing Authority Within an Organization

question 9

Multiple Choice

________ involves choices about distributing authority within an organization.

• A) Standardization
• B) Subunit orientation
• C) Centralization
• D) Vertical differentiation

---

Definitions:

Advertising Spillover

The effect that advertising for one product or brand has on another due to overlap in customer base or market.

Cord-Cutting

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or Internet-based alternatives.

Streaming Services

Platforms that deliver content over the internet, allowing users to watch TV shows, movies, and other media without downloading them.

Lifestyle Segmentation

A marketing strategy that divides the market based on the interests, activities, and opinions of consumers, to tailor products and communications.