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An ethical dilemma is the quandary people experience when they must decide whether or not they should act in a way that benefits someone else, even if it harms others and isn't in their own interest.
Secondary Research
The process of gathering existing data from previously published sources, such as books, articles, databases, and reports.
Primary Research
Original research conducted to collect data firsthand, rather than using existing sources, to address a specific research question or hypothesis.
Specified Core Customers
The particular segment of customers identified as the primary target audience for a business's products or services.
Analytical Reports
Documents that examine a problem or situation in detail, evaluate options, and possibly recommend actions based on analysis.
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