"Gatekeepers" Have Power Stemming from ________

question 58

Multiple Choice

"Gatekeepers" have power stemming from ________.

• A) authority
• B) expertise
• C) nonsubstitutability
• D) control over information

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Definitions:

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.

Customer-Touching

Technologies that allow customers to interact directly with a company's website or services, enhancing customer experience.

CRM Application

A software tool used by companies to manage interactions with current and potential customers, streamline processes, and improve profitability.

CRM Solution

A technology for managing all a company's relationships and interactions with current and potential customers to improve business relationships.