Manager a Supports Manager B on an Issue of Interest

question 50

Multiple Choice

Manager A supports Manager B on an issue of interest to B in return for B supporting A an issue of interest to A. These managers are ________.

• A) decreasing nonsubstitutability
• B) creating a situation that is most likely to result in conflict
• C) creating a coalition
• D) attempting to obtain referent power

---

Definitions:

Marketplace

An open space or online platform where buyers and sellers come together for the exchange of goods and services.

AIDA Plan

A marketing strategy that stands for Attention, Interest, Desire, and Action, guiding advertisers in capturing the audience's journey from awareness to purchase.

Product Benefit

refers to the advantage or positive outcome that users gain from using a product.

FTC Guidelines

Rules or regulations issued by the Federal Trade Commission that govern the conduct of business and advertising practices in the United States to protect consumers.