________ Is a Cognitive Bias That Leads Managers to Continue

question 100

Multiple Choice

________ is a cognitive bias that leads managers to continue a losing course of action and to refuse to admit they have made a mistake.

• A) Escalation of commitment
• B) Self-concordance
• C) Frequency
• D) Representativeness

---

Definitions:

Retailers

Entities that sell goods or commodities directly to consumers, operating in both physical locations and online platforms.

Merchandise

Goods that are bought and sold in any business, especially those in the retail industry.

Modified Rebuy

A buying situation in which the customer’s needs change slightly or they are not completely satisfied with the product they purchased.

Straight Rebuy

A purchasing situation in which a business buyer reorders a product or service from the same supplier without modifications.