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According to Weitzel and Jonsson's model of organizational decline, when an organization reaches the ________ stage, its decline becomes irreversible.
PCjr
A home computer introduced by IBM in 1984, intended as a lower-cost version of the PC, but known for its commercial failure.
Retailer Branding
The strategy employed by retailers to differentiate their products or services through unique branding, enhancing their identity and appeal in the marketplace.
Intermediary Branding
The strategy of leveraging intermediary firms, like distributors or retailers, to enhance a product's brand recognition and reach.
Brand Licensing
The legal authorization by a brand owner to allow another company to use the brand's identity on its products or services, typically for a fee.
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