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___ is becoming a serious problem as demand for drinking water increases in coastal cities.
Demand
The desire to purchase goods and services backed by the ability and willingness to pay a certain price.
Consumer Surplus
The gap between the total price consumers are ready and able to spend on a good or service and what they actually spend.
Willingness To Pay
The maximum amount an individual is prepared to spend to acquire a good or service.
Producer Surplus
The difference between what producers are willing to sell a good for and the actual price they receive, representing the benefit to producers.
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