You Have Been Caught in a Flash Flood and Have

question 28

Multiple Choice

You have been caught in a flash flood and have underestimated the depth of the water and the strength of the current. As you float downstream, you notice a partially submerged tree in the water. Which of the following approaches should you take?

• A) Avoid becoming entangled in the tree.
• B) Try to swim over to the tree.
• C) See if you can touch your feet on the ground to steady yourself.
• D) Push off the tree to reach the shore or stable ground.

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Definitions:

Active Audience Model

A theory that suggests media consumers are not passive recipients but actively engage with and interpret media content according to their personal experiences and social contexts.

Textual Poaching

The act of audiences and fans creating their own meanings, interpretations, or adaptations from media contents originally produced by others.

Magic Bullet Theory

A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.

Uses and Gratifications Theory

A theory in media studies and communication that explains how people actively seek out specific media and content to satisfy individual needs or desires.