Examlex
Moving a finger in an "H" pattern in front of your patient's eyes tests:
Marketing Performance
The analysis and assessment of the impact and effectiveness of marketing strategies and activities, based on specific objectives and metrics.
Situation Analysis
The assessment of internal and external factors influencing a company's performance and strategy planning.
Diversification
A risk management strategy that involves adding variety to a product portfolio or investments to spread out potential risk.
Positioning
The strategy of defining a brand or product's unique value in the market and in the minds of consumers.
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