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____are high latitude soils containing permafrost and large amounts of organic matter.
Return on Investment
A financial metric used to evaluate the efficiency or profitability of an investment, calculated by dividing the benefit (return) of an investment by its cost.
Profitability
The state of yielding financial profit or gain, an essential measure of a company's success.
Opportunity Cost
The cost of missing out on the next best alternative when making a decision; a crucial concept in economics and decision-making.
Brand's Social Media Activity
All actions and engagements a brand undertakes on social media platforms, including posting content, interacting with users, and promoting products.
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