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Discuss the dynamic equilibrium model and the concept of geomorphic threshold.
Profitability
A financial metric used to assess the ability of a company to generate income relative to its revenue, assets, or shareholders' equity over time.
Tornado
A violently rotating column of air extending from a thunderstorm to the ground, capable of causing significant destruction.
Visual Customer Journey Map
A graphical representation of the complete experience a customer has with a company, from initial awareness to post-purchase interactions, highlighting key touchpoints.
First Touchpoint
The initial point of contact between a brand or company and a potential customer.
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