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A Firm Is Mulling Over Its Optimal Mix of Print

question 10

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A firm is mulling over its optimal mix of print advertising.Magazine ads (M)cost $2,500 each,reach an estimated 20,000 consumers,and generate about $7,500 revenue.Newspaper ads (N)cost $1,500 each,reach an estimated 15,000 consumers,and generate about $6,000 revenue.The advertising budget is $75,000 and management wishes to reach at least 600,000 consumers in total.In addition,the firm wants to have at least twice as many magazine ads as newspaper ads.Formulate the firm's linear programming problem.

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Definitions:

CVP Analysis

Cost-Volume-Profit Analysis, an accounting tool used to determine how changes in costs and volume affect a company's operating income and net income.

Variable

In finance and economics, a variable represents a quantity or factor that can change and influence outcomes, such as price, interest rates, or investments.

Fixed

Pertaining to assets, costs, or charges that do not vary with the level of production or sales in the short term.

Cost Behavior Analysis

The study of how specific costs change in relation to changes in an organization's activity level.

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