A Firm Is Contemplating the Channel of Distribution for a Newly

question 46

Essay

A firm is contemplating the channel of distribution for a newly launched product.Since there is strong demand for the product,its expected profit of $500,000 are unaffected by the channel of distribution.If the firm opts to sell via a distributor,the probability of success is 2/5 and the cost incurred will be $10,000.If the firm opts for direct marketing,the probability of success is 3/5 and the cost incurred will be $20,000.Which method should the firm pursue first?

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Definitions:

Discounted Present Value

A method of valuing a future amount of money by applying a discount rate to adjust for time and risk.

Time Period

A specific duration for which economic data is measured or observations made.

Time-Value

The idea that having money now is more valuable than having the same sum in the future because of the potential to earn more over time.