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Switching Costs
The costs that a consumer incurs as a result of changing brands, suppliers, or products, which can include financial costs, time, and effort.
Preemptive Practices
Strategies or actions taken by a business to prevent competitors from entering their market or to gain an advantage over them.
Small Businesses
Companies with limited revenue and staff, playing a vital role in the economy by providing localized services and innovations.
Private-Sector Employees
Refers to individuals who are employed by businesses or organizations that are not owned or operated by the government.
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