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Mike heads a new startup firm that decides to open a number of clinics that perform laser eye surgery to correct common vision problems.He hopes that over time his company can claim a substantial share of what is estimated to be a $8 billion per year market.
Briefly describe the most important factors influencing his venture's revenues and costs.Describe the most important risks.
Problem Recognition
The initial step in the consumer decision process, where a consumer identifies a need or problem that requires a solution.
Competitive Improvement
The process of enhancing a company's market position by improving its competitive capabilities, such as efficiency, product quality, or innovation.
Problem Recognition
The initial step in the buying process, where a consumer identifies a need or problem that requires a solution.
Information Search
The process by which consumers gather details about products, services, and other relevant information to make an informed purchase decision.
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