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In the short run, a perfectly competitive profit maximizing firm that has not shut down:
Unit Sales
The total quantity of an item or product sold in a particular period.
Contribution Margin Ratio
The percentage of each sales dollar that remains after variable costs have been deducted, contributing towards covering fixed costs and generating profit.
Net Operating Income
The total profit of a company after operating expenses are subtracted from gross profit but before income taxes and interest are deducted.
Fixed Monthly Expenses
Regularly occurring costs that remain the same each month, such as rent or salaries.
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