Suppose You Are in Charge of Product Pricing and Marketing

question 37

Multiple Choice

Suppose you are in charge of product pricing and marketing strategy for a pharmaceutical company.You will have greater ability to independently set prices for your product if:

• A)there are no close substitutes for your product.
• B)there are lots of other firms selling closely related products in your market.
• C)Your pricing policy should not depend on the number of close substitute products.
• D)none of the above

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