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Exhibit 9-9 Assuming the firm should not shut down, the profit-maximizing price and quantity for the monopolist in Exhibit 9-9, which does not price discriminate, are
ATC
Average Total Cost, which is the total cost divided by the number of goods produced, representing the per-unit production cost.
AVC
Average Variable Cost; the total variable cost divided by the quantity of output produced, indicative of variable costs per unit of output.
Marginal Cost Curve
This curve illustrates the change in the total cost that arises when the quantity produced is incremented by one unit. It is the graphical representation of the marginal cost of production as the amount produced changes.
ATC
Average Total Cost, which is the total cost of production (including both fixed and variable costs) divided by the number of units produced.
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