Exhibit 9-11 If the Monopolist in Exhibit 9-11 Does

question 185

Multiple Choice

Exhibit 9-11 If the monopolist in Exhibit 9-11 does not price discriminate, the total amount consumers will spend on its profit-maximizing quantity of output is

• A)$95, 200
• B)$84, 000
• C)$79, 000
• D)$53, 200
• E)$42, 000

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Definitions:

Market Segmentation

Process of dividing a total market into several relatively homogeneous groups.

Consumer Behavior

Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

Marketing

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Offering

A product, service, or combination thereof that a company presents to its customers.