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If firms pollute when they produce,
Digital Media
Digitally encoded content that can be transmitted over the internet or computer networks, covering a broad range of formats including video, audio, and web content.
Social Media
Online platforms allowing users to produce and distribute content, or engage in social networking activities.
PR Return
Public Relations Return, or PR Return, measures the outcomes and effects of PR activities in terms of visibility, public perception, and value generated for an organization.
Harold Burson
A prominent public relations professional, co-founder of Burson-Marsteller, a leading PR agency.
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Q154: Exhibit 19-1 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB6784/.jpg" alt="Exhibit 19-1
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