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Consumer Purchase Decision Process
The stages a consumer goes through in making a decision to buy a product, typically including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Energizing Force
A motivating factor or influence that drives or stimulates activity or change.
Satisfy A Need
Fulfilling a requirement or desire, often through the provision of products or services that address a specific deficiency or aspiration.
Motivation
The energizing force that stimulates behavior to satisfy a need.
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