For Most Consumers, the Process of Gathering Information Can Be

question 133

Multiple Choice

For most consumers, the process of gathering information can be considered

• A)irrational
• B)unproductive
• C)a vocation
• D)nonmarket work
• E)costless

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Definitions:

Deconditioning

Reversing conditioning to eliminate the conditioned response.

Conditioned Response

The response produced by the conditioned stimulus after classical conditioning (e.g., salivation following the sound of the bell).

White Rat

Often used in psychological experiments, it refers to a laboratory rat that has been bred to be white in color.

Rosalie Rayner

An American psychologist who, along with John B. Watson, conducted the famous Little Albert experiment, demonstrating that emotional reactions could be conditioned in humans.