According to the Search Model, the Marginal Benefit of Acquiring

question 117

Multiple Choice

According to the search model, the marginal benefit of acquiring information about a product

• A)is greater for a doctor than a nurse's aide
• B)is the same for high-income consumers as for low-income consumers
• C)is greater for expensive items than for cheap items
• D)is greater for cheap items than for expensive items
• E)increases as more information is acquired

---

Definitions:

Cognitive Dissonance

A psychological discomfort experienced when an individual holds two or more contradictory beliefs, ideas, or values at the same time.

Escalation

The process of something becoming or being made more intense, severe, or serious.

Optimism

A mental attitude reflecting a belief or hope that the outcome of some specific endeavor, or outcomes in general, will be positive, favorable, and desirable.

Z Problem-solving Model

An approach to problem-solving that promotes collaboration among all stakeholders to find a solution that addresses the needs of all parties.