According to the Search Model, a Computerized Used Car Search

question 70

Multiple Choice

According to the search model, a computerized used car search service should

• A)reduce the amount of search
• B)not affect the amount of search
• C)increase price dispersion
• D)reduce price dispersion
• E)lower the marginal benefit of search

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Definitions:

Environmental Scanning

is the process of systematically gathering information about the external environment to identify potential threats and opportunities.

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.

Perceptual Marketing

Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.