Which of the Following Best Explains Why Consumers Have Greater

question 53

Essay

Which of the following best explains why consumers have greater power and control in today's marketplace?
The production concept and competition have lowered prices.
Implementation of the product concept has resulted in continually improving products.
Customer-driving marketing creates products and services that meet customers' future needs.
More companies are implementing societal marketing and weighing long-run costs and benefits.
Through new communication technologies, customers have more access to information and more methods of sharing their opinions with other customers.

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Definitions:

Preferred Stock

A class of stock with preferential rights over common stock, often including fixed dividends and priority in assets upon liquidation.

Noncash Assets

Assets that are not in the form of cash or cannot be easily converted to cash, such as property, plant, and equipment.

Par Value

This term describes the nominal or face value of a bond, stock, or coupon as stated by the issuer, often used in the context of bonds and shares.

Preferred Stock

a class of stock that typically provides dividends before dividends are distributed to common stockholders and may have priority over common stock in the event of liquidation.