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AmazonCom Leverages Relationships with Its 35 Million Customers by Offering

question 19

Short Answer

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other product items.Based on previous purchase history, the company recommends related CDs, books, or videos that might be of interest.This helps Amazon.com capture a greater ________.
value proposition
customer ownership
share of customer
social network
customer base


Definitions:

Head of Household Status

A tax filing status available to unmarried taxpayers who provide a home for certain qualifying persons and pay more than half of home maintenance expenses.

Married

A marital status indicating that two individuals are legally united in marriage, influencing their filing status and tax considerations.

Adjusted Gross Income (AGI)

A calculation derived from your total earnings to ascertain the taxable portion of your income.

Deductions and Credits

Financial tools allowed by tax law to reduce taxable income or the tax itself, with deductions lowering taxable income and credits directly reducing the tax payable.

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