According to the Authors, a Highly Profitable, Short-Term Customer Is

question 4

Short Answer

According to the authors, a highly profitable, short-term customer is a ________.
true friend
butterfly
stranger
barnacle
true believer

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Definitions:

Assimilation

The cognitive process of integrating new information into existing cognitive structures and beliefs.

Accommodation

The process by which the eye's lens changes shape to focus near or far objects on the retina or can also refer to adjustments made in beliefs or behavior in response to new information or experiences.

Schematic Restructuring

A cognitive process involving the reorganization or modification of mental structures to incorporate new information or experiences.

Secondary Circular Reactions

The repetition of actions that produce an interesting effect, part of Piaget's theory of cognitive development in infants, occurring roughly between 4 to 8 months of age.