Scenario Carol Veldt, Owner of Seagull Terrace, Watched Her Investment Grow

question 22

Essay

Scenario
Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years.Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months."But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland," Carol added, "I couldn't understand why seasonality had to hit Seagull Terrace so hard!"
o Carol spent her first winter devising a new marketing plan.She put together a promotional package designed to attract business travelers year-round.Carol's plan, then, involved a seasonal promotional gimmick-to be implemented from early winter to late spring-that would attract the same numbers as the large summer crowd.Her idea worked! During her second winter, Carol greeted numerous business travelers-both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals.
We still have a long way to go," Carol admitted."Our delicatessen offers delicious entrees, but we'd like to expand that.We provide health club privileges off-site, but we'd like to eventually provide our own.These are goals I hope to achieve in a few years.Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results." Carol then added, "Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend getaways throughout winter."
How is Carol Veldt attempting to create a brand experience for her visitors?

Understand strategies for managing interpersonal conflicts and dialectical tensions.

Comprehend the effects of relationship perceptions and classifications on interpersonal dynamics.

Understand the concepts of relational escalation and de-escalation.

Identify and describe the stages of relational escalation and de-escalation.

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Definitions:

Corrective Action

Measures taken to identify, eliminate, and prevent the recurrence of adverse or undesirable performance in a system, process, or product.

Control Process

is the method by which management ensures that organizational activities are aligned with set standards, plans, and goals, typically involving measurement, comparison, and action.

Establish Performance Objectives

The process of setting specific, measurable, achievable, relevant, and time-bound goals for employees or teams.

Market Control

The ability of a company or group to influence or direct the behavior of the market, usually by dominating supply, price, or innovation.