Scenario Carol Veldt, Owner of Seagull Terrace, Watched Her Investment Grow

question 57

Essay

Scenario
Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years.Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months."But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland," Carol added, "I couldn't understand why seasonality had to hit Seagull Terrace so hard!"
o Carol spent her first winter devising a new marketing plan.She put together a promotional package designed to attract business travelers year-round.Carol's plan, then, involved a seasonal promotional gimmick-to be implemented from early winter to late spring-that would attract the same numbers as the large summer crowd.Her idea worked! During her second winter, Carol greeted numerous business travelers-both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals.
We still have a long way to go," Carol admitted."Our delicatessen offers delicious entrees, but we'd like to expand that.We provide health club privileges off-site, but we'd like to eventually provide our own.These are goals I hope to achieve in a few years.Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results." Carol then added, "Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend getaways throughout winter."
How might the marketing mix at Seagull Terrace differ between its two target markets?

Practice effective communication and nursing interventions for wound care management.

Develop a comprehensive skin and wound assessment skill set.

Demonstrate knowledge of nutritional support for wound healing.

Implement and evaluate interventions to reduce risks associated with immobility and skin impairments.

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Definitions:

Cost of Goods Available

The total cost of inventory that a company has at its disposal for sale during a certain period, comprising both the beginning inventory and the cost of goods manufactured.

Finished Goods Inventory

Products that are completed and ready for sale but have not yet been sold.

Cost of Goods Manufactured

This represents the total production cost of goods that are finished and available for sale during a specific accounting period, including materials, labor, and overhead.

Work in Process

Goods that are in the production process but are not yet finished, representing partially completed products.