According to the Simple Five-Step Model of the Marketing Process

question 37

Essay

According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.
determine how to deliver superior value
build profitable relationships with customers
use customer relationship management to create full partnerships with key customers
understand the marketplace and customer needs and wants
construct key components of a marketing program

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Definitions:

Alfred Kinsey

An American biologist and sexologist, known for his research into human sexuality and the Kinsey Reports.

7-Point Scale

A type of rating scale with seven options, often used in surveys to measure attitudes or responses.

Sexual Orientation

A person's pattern of emotional, romantic, or sexual attraction to others, categorized by the genders to which one is attracted.

Homophobia

Prejudice or discrimination against individuals who are homosexual or perceived to be homosexual.