If This Is the Only Marketing Management Concept Adopted, Manufacturers

question 159

Short Answer

If this is the only marketing management concept adopted, manufacturers can develop to marketing myopia?
customer-driven marketing
customer-driving marketing
societal marketing
selling
product

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Definitions:

Expert Power

The influence one possesses as a result of expertise, skill, or knowledge, which others depend upon.

Transformational Leader

A leadership style characterized by the ability to inspire and motivate followers to exceed their own interests for the sake of the organization or a larger purpose.

Influence Tactics

Strategies or actions used by individuals or groups to persuade or motivate other people to follow their lead or agree with their ideas.

Logic and Reasoning

The process of forming conclusions, judgments, or inferences from facts or premises, providing a basis for rational decision-making and problem-solving.