According to the Authors of Your Text, the ________ Concept

question 65

Short Answer

According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.
product
production
marketing
retailing
societal marketing

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Definitions:

Collaborative Filtering

A technique used by recommendation systems to predict a user's interests by collecting preferences from many users.

Dead-on Sales Recommendation

Highly accurate or precisely targeted sales advice that greatly matches the customer's needs or situations.

Real Time

Pertains to processing data and delivering results instantly or very rapidly as events occur.

Collaborative Filtering

A technique used by recommendation engines to filter out items by predicting a user's interest based on collected preferences from many users (collaborating).