Which of the Following Is an Example of Consumer-Generated Marketing

question 126

Essay

Which of the following is an example of consumer-generated marketing?
Toyota's presence in online communities
Nike's Nike Plus running Web site
H.J.Heinz's use of brand-related consumer videos posted on video-sharing websites
Neiman Marcus's InCircle Rewards program for its best customers
The Lexus Covenant aimed at creating customer delight

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Definitions:

Bilateral Threats

Situations or scenarios where two parties or nations pose mutual threats to each other's security or interests.

Unilateral Threats

Actions or statements made by one party intended to intimidate or coerce another, without seeking mutual agreement or negotiation.

Conflict

A situation or process in which individuals or groups perceive that their interests are being opposed or negatively affected by another.

Distributive Justice

The concept that involves fairness in the allocation of resources and goods among members of a society.