Marketers Should Look Beyond the Attributes of the Products and Services

question 5

True/False

Marketers should look beyond the attributes of the products and services they sell to also create brand experiences for consumers.

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Definitions:

Dependent Variable

A variable in an experiment or study that is expected to change in response to changes in another variable (the independent variable).

Holding Constant

Holding constant is a method used in analysis where certain variables are kept unchanged in order to isolate the effects of other variables.

Independent Variables

Variables in a statistical model that are presumed to influence or cause changes in another variable, without being affected by it.

Increase

Increase refers to the action of becoming larger or greater in size, number, value, or amount.