Customer- Perceived Value Is Defined as the Customer's Evaluation of the Perceived

question 120

True/False

Customer- perceived value is defined as the customer's evaluation of the perceived difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.

---

Definitions:

Manipulating Information

The deliberate alteration or presentation of data or facts in a way that influences perceptions or outcomes in one's favor.

Received Favorably

The situation where an idea, proposal, or action is welcomed or accepted positively by others.

Carl Rogers

A significant figure in psychology, best known for developing the client-centered (or person-centered) approach to therapy, emphasizing the importance of empathy, unconditional positive regard, and the client's potential for self-directed growth.

Tendency To Evaluate

An inclination to judge the value, significance, or worth of different options based on a set of criteria or personal judgment.