New Communication Technologies Create Challenges as Well as Advantages for Marketers

question 123

True/False

New communication technologies create challenges as well as advantages for marketers.

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Definitions:

Reinforcement

In psychology, a process by which a stimulus increases the likelihood of the behavior that it follows.

Continuous Reinforcement

A method of learning that involves providing a reward immediately after the desired behavior is exhibited, each and every time.

Desired Behavior

A specific action or response that is sought after or encouraged, often through incentives or rewards.

Reinforcer

A stimulus or event that increases the likelihood of the repetition of the behavior that preceded it.