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Brand Development
The process of creating and strengthening a brand's equity directly through advertising campaigns and indirect methods such as customer experience management.
Packaging
The process of designing and producing the container or wrapper for a product, which serves to protect, transport, and communicate brand values to consumers.
Local Cultures
The customs, beliefs, arts, and institutions of a community that are specific to a geographical area or social group.
Brand Conscious
Concerning individuals who have a strong awareness of and preference for certain brands over others, often influenced by perceptions of quality, status, or value.
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