Swatch Surveyed the Market and Identified an Unserved Segment of Watch

question 145

Short Answer

Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results, they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.
competition-based pricing
cost-plus pricing
target costing
value-based pricing
penetration pricing

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Definitions:

Cytotoxic T Cells

Cytotoxic T cells are a type of white blood cell that can directly kill infected cells or cancer cells by recognizing specific antigens on the cell surface.

Innate Immunity

The first line of defense in the immune system, consisting of physical, chemical, and cellular defenses against pathogens.

Immune Response

The body's defensive reaction to eliminate pathogens or foreign substances.

Natural Killer Cells

Natural Killer Cells are a type of lymphocyte in the immune system that can recognize and destroy cancerous or virus-infected cells without prior sensitization.