Disintermediation Has Occurred When an Online Marketer Takes Business Away

question 57

True/False

Disintermediation has occurred when an online marketer takes business away from traditional brick- and- mortar retailers.

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Definitions:

Product Redesign

The process of updating or changing the features, appearance, or specifications of a product to improve its performance, appeal, or production efficiency.

Nonstrategic View

An approach or perspective that does not involve long-term planning or consideration of competitive positioning.

Bargaining Outcome

The result of a negotiation process between two or more parties, often involving the terms of a transaction or agreement.

Disagreement Values

The outcomes each party in a negotiation could receive if they fail to reach an agreement.