Wendy Has a Monopoly in the Retailing of Motor Homes

question 135

Multiple Choice

Wendy has a monopoly in the retailing of motor homes.She can sell five per week at $21,000 each.If she wants to sell six,she can only charge $20,000 each.The price effect of selling the sixth motor home is:

• A)$20,000.
• B)-$15,000.
• C)-$5,000.
• D)$25,000.

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Definitions:

Market Share

The percentage of total sales in a market captured by a particular company's product or service.

Co-branding

A marketing strategy that involves partnering between two brands to create a product or service that leverages the strength of both brands.

Family Branding

A marketing strategy that uses a single brand name for the sale of multiple related products.

Product Descriptors

Terms or phrases used to describe key attributes or features of a product to consumers.