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-(Figure: Marginal Decision Rule) Use Figure: The Marginal Decision Rule.Economic profit:
Buyer's Desire
The specific needs or wants that potential customers have, which directly influence their purchasing decisions.
Disintermediation
The process of removing intermediaries or middlemen from a supply chain, typically to allow producers to sell directly to consumers.
Channel Conflict
A situation in which there is discord or disagreement among marketing channel members, such as manufacturers, wholesalers, and retailers, usually over goals, roles, or rewards.
Channel Member
An entity (e.g., manufacturer, distributor, retailer) that plays a role in the distribution and sale of goods and services in the supply chain.
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