Use the Following to Answer Question

question 168

Multiple Choice

Use the following to answer question:
-(Table: Variable Costs for Lots) Use Table: Variable Costs for Lots.During the winter,Alexa runs a snow-clearing service in a perfectly competitive industry.Assume that costs are constant in each interval;so,for example,the marginal cost of clearing each of the lots from 1 through 10 is $20.Also assume that she can only plow the quantities of the lots given in the table (and not numbers in between) .Her only fixed cost is $1,000 for a snowplow.Her variable costs include fuel,her time,and hot coffee.If the price per cleared lot is $14,how many lots should Alexa clear?

• A)0
• B)40
• C)50
• D)20

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Definitions:

All-You-Can-Afford Budgeting

A budgeting strategy that involves spending the maximum available resources on marketing or other business activities, based on what one can afford.

In-Store Samples

Small quantities of a product given to customers within a retail location for free to try before they buy.

Direct Marketing

A form of advertising where companies communicate directly with consumers through various media channels to promote products or services.

Competitive Parity Budgeting

A method of setting a marketing budget based on matching competitors' spending to maintain market share and prevent competition from outspending.