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Decreasing and increasing returns to scale account for the shape of the:
Attitude Change
Attitude Change refers to the process by which an individual's feelings, beliefs, or positions on a topic are altered, often as a result of persuasion, new information, or personal experiences.
Cognitive Dissonance
The psychological unease felt when an individual simultaneously possesses conflicting beliefs, ideas, or values.
Festinger
Festinger was a social psychologist known for cognitive dissonance theory, which explains the discomfort one feels when holding conflicting beliefs, attitudes, or values.
Attraction
A force that draws individuals together, leading to friendships, romantic relationships, or other forms of social interactions.
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