Examlex
Greater levels of utility are represented by:
Framing
Whether messages stress potential gains (positively framed) or potential losses (negatively framed).
Positives
Refers to the aspects or qualities considered to be favorable, good, or beneficial in a situation or entity.
Reduced Price
A lowered cost or value of an item or service, typically to encourage purchase or due to decreased demand.
Cognitive Miser
A term used to describe people’s reluctance to do much extra thinking.
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